Where - Perception Academy

Our creative philosophy is “seeing is believing”.

We embody this concept through our work to create visually compelling and technically accurate content.

Where We Deliver

Our Design Process

Every project starts with a creative design brief developed by your project lead and our Mining SME. The design brief outlines your requirements and key design priorities for subsequent steps, including:

Objectives, timeline & budget
Format & size
Target audience & tone

Our client’s needs then guide the creative design process across four stages:

Innovate & Inspire
- Concept development and idea generation
- Brainstorm creative ideas and alternative scenarios
- Storyboard keyframes
Animate & Integrate
- 3D Animation – Character, mining equipment & other assets
- Interactive Behaviour – Equipment behaviour, wheel motion, etc
- Physics Engine – Falling rocks, equipment suspension, etc.
Visualise & Iterate
- Visualise Layout – Composition with textures & materials applied
- Lighting & Environment – Rain, snow, dust & wind effects
- Rough-Cut Animation – Client feedback & iteration
Render & Process
- Cinema Quality Rendering – Full 3D sequence
- Advanced Lighting – Ray & path tracing
- Realistic Effects – Reflections, shadows & textures
Post-Production
- Picture Effects – Colour mapping, tone, contrast & saturation
- Animated Infographics – Text overlays, data callouts & text
- Sound Effects – Voiceovers, music & digital effects
Delivery
- Distribution Packaging – VR, 4k, 1080p, email, social media, etc
- Alternative Versions – Extended release, social media or marketing
- Product Delivery and support